CMS & MARKETING

Some of my CMS work includes design, development, content authoring, Website migration, marketing on these various open source and proprietary e-learning, blogging, car store, and e-commerce platforms. They are listed in no particular order.

  • WordPress
  • osCommerce
  • xCart
  • Avetti SimpleMerce/Avetti Commerce
  • Drupal 7 & 8
  • DealerSkins
  • Dealer.com
  • Outstart Studio
  • SumTotal
  • Miva Merchant

E-commerce development:

I have designed, built, populated and marketed a number of e-commerce platforms. The products and services offered were residential and commercial lighting and accessories, outdoor furniture, machine tools, franchise offerings, camping products, home goods, and motorcycle equipment.

With Sterling AMG I initially managed SEO and SEM for their multiple brands. Within several months of my arrival, I became e-commerce director. Shortly thereafter I launched five xCart Websites. I built brand awareness with AdWords and PPC campaigns, product promotions, eBay and Amazon.

I was the Internet sales manager at CAM Motors, a pre-owned dealership in Connecticut, and I was hired by Acura Of Bedford Hills as an Internet consultant a few years later. During my time with both CAM and Acura I was responsible for Internet and telephonic leads. My responsibilities also included maintaining inventory on the store Websites, advertising product on third-party sites, SEM, SEO, and sales. I worked with Acura’s ADP DMS and helped them develop their Web and CRM initiatives. This allowed them to manage leads more effectively and increase their ROI.

My marketing for not-for-profit and for-profit organizations has included…

Creation and execution of marketing campaigns across various marketing channels and the development of marketing metrics for program measurement.

I have initiated HTML email campaigns, video creation, AP Style press releases, creating ad copy, data analysis, Google AdWords campaigns, SEO, SEM, landing page design and call-to-action content.

I have designed print material including brochures, flyers and catalogs for trade shows and on and off-line product promotion, banner ads, and interactive content with Adobe CC (Photoshop, InDesign, PowerPoint, Animate, Flash) and Quark.

Digital Design & Marketing