My eCommerce work includes design, development, content authoring, Website migration, marketing, and retention on these various open source and proprietary platforms.  They are listed in no particular order.

CMS Platforms:

  • Shopify (eCommerce)
  • WordPress (information)
  • osCommerce (eCommerce)
  • xCart (eCommerce)
  • Avetti SimpleMerce/Avetti Commerce (eCommerce)
  • Drupal (eCommerce)
  • DealerSkins (auto store)
  • Dealer.com (auto store)
  • Outstart Studio (eLearning)
  • SumTotal (eLearning)
  • Miva Merchant (eCommerce)

E-commerce Development:

Between 2004 and 2022 I built eCommerce solutions for a variety of companies. These included applications and functionality along with populating Websites with product and subsequent SEO & SEM. My responsibilities with several of these roles also included extensive marketing, customer development, and retention. I created all the graphical elements for each site in Adobe Photoshop. Many of these platforms used MySQL for database management.

  • Bugeyeguy – Shopify platform selling  Austin-Healey Bugeye Sprites along with a large selection of bits and bobs to keep them motoring down the road.
  • AIER (American Institute for Economic Research) – Drupal 7 platform. Implemented eCommerce functionality and populated Website with product. Developed data visualization tools utilizing HTML5, JSON & API’s. Built Captivate Likert Scales for the Employment Destinations and College Destinations Index and contributed to AIER’s Daily Economy blog.
  • Sterling AMG – Completed and launched six xCart/Smarty Websites marketing camping gear, CFL lighting products, home safety products, storage solutions, and discounted return items.
  • The Entrepreneur’s Source/FranchiseSearch.com – osCommerce platform offering a large selection of franchise opportunities. Extensive HTML/CSS.
  • Angrave Metrology – osCommerce platform marketing an assortment of both metrology and general purpose tools.
  • Outdoor Designs, LTD. – HTML/Miva eCommerce platform selling branded teak outdoor furniture.
  • RobertBatesole.com – WordPress informational site with my professional portfolio.

E-commerce Best Practices:

  • Mobile-first
  • Avoid clutter
  • Simplify your menus
  • Add a search bar
  • Reliable and accessible web hosting service
  • Eliminate steps in your checkout process
  • Don’t force shoppers to create a profile
  • Send shopping cart abandonment emails
  • Prioritize SEO
  • Write blog posts on a reasonably consistent basis
  • Build an email subscriber list
  • Accept as many payment options as possible
  • Write informative product descriptions
  • Get rid of adverts
  • Provide easily accessible customer service (incl. phone #s)
  • Run tests and analyze results
  • Offer free shipping
  • High-quality product images
  • Video demonstrations
  • Feature customer reviews and testimonials

My marketing for not-for-profit and for-profit organizations has included…

My marketing experience includes creation and execution of campaigns and materials across various marketing channels and the development of marketing metrics for program measurement. I work with Facebook Ad Manager, Instagram Creator Studio, and Google Ads along with many years of SEO, SEM, landing page design, and call-to-action content.

I have designed print material including brochures, flyers, and catalogs for trade shows and on and off-line product promotion, banner ads, and interactive content with Adobe CC (Photoshop, InDesign, PowerPoint, Animate) and Quark.

Digital Design