CMS & MARKETING

Some of my CMS work includes design, development, content authoring, Website migration, marketing on these various open source and proprietary e-learning, blogging, car store, and e-commerce platforms. They are listed in no particular order.

  • WordPress
  • osCommerce
  • xCart
  • Avetti SimpleMerce/Avetti Commerce
  • Drupal 7 & 8
  • DealerSkins
  • Dealer.com
  • Outstart Studio
  • SumTotal
  • Miva Merchant

E-commerce development:

I have designed, built, populated and marketed a number of e-commerce platforms. The products and services offered were residential and commercial lighting and accessories, outdoor furniture, machine tools, franchise offerings, camping products, home goods, and motorcycle equipment.

With Sterling AMG I initially managed SEO and SEM for their multiple brands. Within several months of my arrival, I became e-commerce director. Shortly thereafter I launched five xCart Websites. I built brand awareness with AdWords and PPC campaigns, product promotions, eBay and Amazon.

I was the Internet sales manager at CAM Motors, a pre-owned dealership in Connecticut, and I was hired by Acura Of Bedford Hills as an Internet consultant a few years later. During my time with both CAM and Acura I was responsible for Internet and telephonic leads. My responsibilities also included maintaining inventory on the store Websites, advertising product on third-party sites, SEM, SEO, and sales. I worked with Acura’s ADP DMS and helped them develop their Web and CRM initiatives. This allowed them to manage leads more effectively and increase their ROI.

My marketing for not-for-profit and for-profit organizations has included…

Creation and execution of marketing campaigns across various marketing channels and the development of metrics for program measurement.

My marketing experience includes email campaigns, branding, and video creation. I have written AP Style press releases, created ad copy, worked extensively with Google Analytics and AdWords campaigns. I have Facebook Ad Manager, SEO, SEM, landing page design, and call-to-action content.

I have designed print material including brochures, flyers and catalogs for trade shows and on and off-line product promotion, banner ads, and interactive content with Adobe CC (Photoshop, InDesign, PowerPoint, Animate, Flash) and Quark.

Digital Design