E-commerce

My eCommerce work includes design, development, content authoring, Website migration, marketing, and retention on these various open source and proprietary platforms.  They are listed in no particular order.

CMS Platforms:

  • Shopify (eCommerce)
  • WordPress (information)
  • osCommerce (eCommerce)
  • xCart (eCommerce)
  • Avetti SimpleMerce/Avetti Commerce (eCommerce)
  • Drupal (eCommerce)
  • DealerSkins (auto store)
  • Dealer.com (auto store)
  • Outstart Studio (eLearning)
  • SumTotal (eLearning)
  • Miva Merchant (eCommerce)

E-commerce Development:

Between 2004 and 2022 I built eCommerce solutions for a variety of companies. These included applications and functionality along with populating Websites with product and subsequent SEO & SEM. My responsibilities with several of these roles also included extensive marketing, customer development, and retention. I created all the graphical elements for each site in Adobe Photoshop. Many of these platforms used MySQL for database management.

  • Bugeyeguy – Shopify platform selling  Austin-Healey Bugeye Sprites along with a large selection of bits and bobs to keep them motoring down the road.
  • AIER (American Institute for Economic Research) – Drupal 7 platform. Implemented eCommerce functionality and populated Website with product. Developed data visualization tools utilizing HTML5, JSON & API’s. Built Captivate Likert Scales for the Employment Destinations and College Destinations Index and contributed to AIER’s Daily Economy blog.
  • Sterling AMG – Completed and launched six xCart/Smarty Websites marketing camping gear, CFL lighting products, home safety products, storage solutions, and discounted return items.
  • The Entrepreneur’s Source/FranchiseSearch.com – osCommerce platform offering a large selection of franchise opportunities. Extensive HTML/CSS.
  • Angrave Metrology – osCommerce platform marketing an assortment of both metrology and general purpose tools.
  • Outdoor Designs, LTD. – HTML/Miva eCommerce platform selling branded teak outdoor furniture.
  • RobertBatesole.com – WordPress informational site with my professional portfolio.

E-commerce Best Practices:

  • Mobile-first
  • Avoid clutter
  • Simplify your menus
  • Add a search bar
  • Reliable and accessible web hosting service
  • Eliminate steps in your checkout process
  • Don’t force shoppers to create a profile
  • Send shopping cart abandonment emails
  • Prioritize SEO
  • Write blog posts on a reasonably consistent basis
  • Build an email subscriber list
  • Accept as many payment options as possible
  • Write informative product descriptions
  • Get rid of adverts
  • Provide easily accessible customer service (incl. phone #s)
  • Run tests and analyze results
  • Offer free shipping
  • High-quality product images
  • Video demonstrations
  • Feature customer reviews and testimonials

My marketing for not-for-profit and for-profit organizations has included…

My marketing experience includes creation and execution of campaigns and materials across various marketing channels and the development of marketing metrics for program measurement. I work with Facebook Ad Manager, Instagram Creator Studio, and Google Ads along with many years of SEO, SEM, landing page design, and call-to-action content.

I have designed print material including brochures, flyers, and catalogs for trade shows and on and off-line product promotion, banner ads, and interactive content with Adobe CC (Photoshop, InDesign, PowerPoint, Animate) and Quark.

Digital Design