Ken Boyle has been fortunate enough to spend virtually his entire professional life doing what he wants. He's worked for some of the finest clients in the business, like Glaxo Smith Kline, IBM, Sprint, and DuPont, Goldman Sachs to name a few. He's worked for renowned ad agencies. But through it all, he's never been afraid of hard work, asking the right questions, or even writing less, if that's what it takes to produce the best work possible.