Upon graduation from New York's School of Visual Arts, Erin landed a job at a young, ambitious Chelsea agency. There she quickly transformed into a copywriter, spending countless hours in the relentless pursuit of what to say and how to say it.

Since then, she's worked for established brands like Nikon, Sirius XM, Lord & Taylor, and Tacori. She's launched quite a few startups, with brand new names and identities, and she's enjoyed contributing pro bono work to some worthy nonprofits.

Erin specializes in doing her research, simplifying a message, paying attention to details, and recognizing greatness when she sees it. In the course of her career she's become convinced that creative potential and elegant solutions are everywhere. The first place she looks is in the client brief.